Transcultural rhetoric online refers to a process through which individuals and groups talk about what it is like to go beyond the confines of their own cultures in order to better embrace the values and traits of another. Explore further in Chapter 9 of the book The Rhetorical Emergence of Culture (Studies in Rhetoric and Culture).
The convergence of online media and globalization poses three challenges for technical communicators: (1) how to create online materials usable by culturally distinct audiences; (2) how cultural and linguistic characteristics affect the nature of international online interaction; and (3) how globalization impacts education and training through international online media. Published in Culture, Communication, & Cyberspace: … Continue reading Communication, Culture and Cyberspace
Краткое изложение теорий Гирта Хофстеде и Эдварда Холла о межкультурном обмене информацией с точки зрения потребительских свойств веб-сайтов. Юзабилити Бюллетень. Выпуск № 19.
Most everyone agrees that web site design should be tailored to the specific needs, moraes, and habits of groups based on culture. However, some situations involve the interaction of groups from many different cultures at once. Examples might include social media users networked with people worldwide; multi-national business sites; and educational support systems combining US … Continue reading Card Sorts by Multi-Ethnic Users
What is the most credible way to gain entrance into a virtual ethnic community? You may need to think of cultivating "ethos," that is, the credibility you exude through your writing. Straightforward enough, you think, as people are naturally drawn to charisma and erudition in any and all situations, but online there's one extra complication: … Continue reading Researching Virtual Communities
Cross-Culture Usability specialists emphasize customization according to local groups, but is it possible to draw upon commonly shared UI instincts among disparate groups and deploy them in UI design? See my article in IEEE Transactions on Professional Communication.
To the firm: We have completed the usability test of the revised web portal. Our tests evaluated three aspects of user interaction: the efficiency with which tasks could be completed; the effectiveness of tasks performed; and the satisfaction of users. On each of these measures, we were sobered to learn that none rated highly. We … Continue reading Vicissitudes of User Testing